February 24, 2010 at 7:00 am (Marketing thingie) (, , , )

Saw this huge Smart Broadband billboard in Edsa.

You’ll see it if you are coming from Makati and nearing Pioneer St.

I actually like the word they coined ‘Broadbandest’

But I didn’t like the font they used.  See below (it’s not the actual billboard picture but it’s the same font used)

It’s hard to read.

It took me about a minute to figure out what it says.

And when I finally read it, I had a headache hahaha

I like the idea (using the fonts of the famous sites like youtube, google, twitter etc)

But the execution was lousy.. opps sorry agency 🙂

I think that space it occupies now used to be Enervon.

Sayang… change the font! 🙂



  1. abi said,

    oh i agree. i have yet to see the actual.. but if its close to this one, cant read also, but nice term, good recall

    • rightyritch said,

      that’s the same font.. pero VERTICAL
      imagine that! hahaha mas mahirap basahin

  2. J. said,

    *yawn* yun lang hehe…

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